Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
Spring has sprung! Get outside and take a beautiful bike ride with friends! Don't have a bike? No problem, in different cities, they offer bikes on loan for you to use to get around the city! Try it out, get outside!