About us. Helen Ficalora's signature designs inspire beauty, love and peace. Timeless pieces crafted from beautiful yellow, pink and white gold with diamond accents reflect an appreciation for nature and organic form. The collection resonates with individuals seeking unique and customizable jewelry that expresses their personal story.

Alphabet charms. As the pioneer of the alphabet charm craze, Helen Ficalora has been bringing her devoted clients original personalized alphabet jewelry for over a decade. Featured frequently in the media, Helen Ficalora is a favorite among celebrities for its refined and alluring qualities.

Our practices. We believe in affordable luxury and maintaining accessible prices without sacrificing. Our jewelry is sustainably made, ethically sourced and crafted responsibly in the United States.

Helen's story. When Helen Ficalora had her two sons she planned on being a stay at home mom, but as many of you know things in life don't always go as planned. When her kids were only a couple of years old, her husband was diagnosed with Multiple Sclerosis (MS) and forced into early retirement. She had just bought her first home and had the financial burden of a mortgage and two kids. She decided to pack up their car, leave their home and drive all the way across the country to run her father's motel to support her family. She didn't stop there though, while running the motel and raising her kids, she pursued her dream of jewelry making and turned it into a business. She worked through the night creating the most beautiful designs you've ever seen. The world took notice and after years and years of hard work, she would go on to build one of the most successful jewelry companies all from the kitchen table. She still runs her company to this day and is there by her husbands side every minute to make sure he's okay because that's what she does, she takes care of her family even if it means sacrificing everything.

From Helen's hands to your home!

Xox, Helen