Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
Ever have the situation where your makeup falls on the ground and your devastated you have to buy a new one? Well no more being sad! Here is how to fix the broken powder in 2 easy steps: http://blog.freepeople.com/2013/09/repair-broken-eye-shadow/